Location Friday: Seven | Studio || 7:55 am – 8:40 pm
- Quote of the day: “Seven rests perfectly at the intersection of handmade craft and NUMMI-esque efficiency. I find the way these ideals coexist at Seven truly interesting.”
- Time Marker: The Rapha NE Gentlemen’s Race short film is posted. It makes me want to ride. I noticed a few shots of the Ride Studio Cafe Team, the tandem team, and a some good friends on the Rapha women’s team. Rapha did a great job with the film and ride summary.


You got that right | Photo: Rob Vandermark
Location Thursday: Seven | Studio || 7:25 am – 8:20 pm
- Project: Brochure 2013: Deep in it now. And, situation coming to a head. On both fronts:
- 2012 brochure about to run out and we only need a very small run to get us through to 2013.
- 2013 brochure is way behind. July disappeared. We can make up the time. Printed target is early September. Now having group meetings on finalizing direction and starting – and iterating – content.
- Product Design: Low mount dropout for Seven. Draft 15 or so is complete. Two fundamental approaches between which we’re trying to decide. I’m hoping that we’ll wrap this up next week – at least the design phase. Then onto SolidWorks drawings, prototyping, testing, and then maybe production – that’s about a week of time – or a year.
Location Wednesday: Seven | Studio || 8:35 am – 8:35 pm

Steven Lim and his Machine
I’ve had the good fortune to work with Steven Lim on a espresso project that, up until November 5, 2012, had been not for public consumption. Now that it’s public we can share some details.
The project is the perfect espresso cart. Steven is too bright with too many ideas so I knew it would be something different. He pulled this fantastic cart together for events and special projects. I’ve been helping, barely, with some aspects of the project. And Ride Studio Cafe has been a bit of a beta test for the cart. You’ll see the cart at RSC from time to time, out at Studio Sul Postos sometimes, and at various events around Boston.
Steven shared the cart’s great espresso drinks at Seven Cycles – with fantastic results.

Beautifully finished detail by Dan Zimmerman
If you want to rent Steven’s cart – and his substantial espresso capabilities – contact him. You won’t be disappointed.
Connect with Steven:
Twitter
Flickr
Facebook
Project timeline in reverse:
[click to continue…]
Tagged as:
espresso,
Steven Lim
Location Tuesday: Seven | Studio || 7:10 am – 6:45 pm
Volume rocker.
Location Monday: Seven || 7:55 am – 7:35 pm

- Recruiting: is out of control. I feel like I spent most of the day on this. It’s worthwhile but it does seem to absorb the day.
- Graphic Design: Ad #2 for Cyclocross Magazine. Mo and Matt and Dave Chiu? It’s going to be another interesting ad. I have to post the first ad somehow. Time enough.
- Product Development: Integrated Seat Post. We’ve finally got the ISP integrated into production. Stef is working on production drawings. First frames shipped late last week. More frames in process now. All systems go. This project is officially complete. Until the next revision.
Location Sunday: Studio || 7:35 am – 7:05 pm

- Time Marker: Rode with the Ride Studio Cafe Sunday group ride again. Great ride. Almost feeling human on the bike. I believe this is my third ride ever with the Sunday Studio ride.
Location Saturday: Studio || 6:50 am – 7:20 pm

Moroccan Desert
Tired tonight. That’s all.
Location Friday: Seven | Studio || 9:00 am – 10:25 pm

Levi Leipheimer making sparks fly 2012 Paris Nice; those little white dots are sparks; I’m assuming they’re from his rear derailleur.
- Graphic Design: Seven water bottles. We’re actually working on two designs. And two very different bottles.
- Time Marker: Today is Jon Henig’s last day. Met him in the parking lot for a final farewell. Very touching. He was never much of a talker – he was a worker and a doer. It was nice to hear some very sincere words. He was with Seven for eleven years. He will be missed.
Location Thursday: Seven || 7:10 am – 9:35 pm
- Seven Cycles Framebuilder: Matt O. managing
- Seven Cycles Framebuilder #2: We might bring in two people; we’ll see.
- Studio sales person: Chantal and Patria are managing
- Cafe person #1: Chantal and Erica are managing
- Cafe person #2: Chantal and Erica are managing
- Right Hand Person to work with me: Chantal managing
- Secret hire: I’m looking for another person but it’s top secret right now.