Journal: Think Not, Is My Eleventh Commandment

You got that right | Photo: Rob Vandermark

Location Thursday:  Seven  |  Studio     ||     7:25 am – 8:20 pm

• Project:  Brochure 2013:  Deep in it now.  And, situation coming to a head.  On both fronts:
  • 2012 brochure about to run out and we only need a very small run to get us through to 2013.
  • 2013 brochure is way behind.  July disappeared.  We can make up the time.  Printed target is early September.  Now having group meetings on finalizing direction and starting – and iterating – content.
• Product Design:  Low mount dropout for Seven.  Draft 15 or so is complete.  Two fundamental approaches between which we’re trying to decide.  I’m hoping that we’ll wrap this up next week – at least the design phase.  Then onto SolidWorks drawings, prototyping, testing, and then maybe production – that’s about a week of time – or a year.

Post title taken from Moby Dick:

“Damn me, it’s worth a fellow’s while to be born into the world, if only to fall right asleep. And now that I think of it, that’s about the first thing babies do, and that’s a sort of queer, too. Damn me, but all things are queer, come to think of ’em. But that’s against my principles. Think not, is my eleventh commandment; and sleep when you can, is my twelfth — So here goes again.”  –  Herman Melville’s character Ahab in Moby Dick