Containing memories.
Location: Seven Cycles
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First mechanic task of the morning.
A bit of a magic trick: 11 mm chain snuck through a 3 mm gap.
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Ever vigilant Eddie, making the rounds at Seven Cycles.
Post title: Moscow’s Metro Dogs
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A busy international week at Seven Cycles. Today we met with our Japanese distributor. I believe we’ve worked with them longer than any other distributor. More than fifteen years now. Some of my best memories in the cycling industry relate to Japan.
We’re working on a number of interesting projects with them. Some large and complex; some simple. They were particularly intrigued by our Evergreen bikes.
Our primary work today regarded order process. It’s complicated to translate to a language and then back into English. So many opportunities for misinformation. The real challenge is in capturing the nuance that, to me, makes Seven what it is: truly unique for each rider. It takes a lot more effort to get this nuance when we’re working across language, across cultures, and across oceans. We have a lot of room for improvement and expedience.
Fortunately, our distributor is always up for the challenge, and then some.
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At the beginning of November Seven Cycles officially launched the Evergreen line. We designed this bike platform specifically for endurance riding in all conditions: Gravel roads, goat paths, fire roads, singletrack, Class IV roads, beautiful back roads, and just about anything else you could find while on two wheels.
Here’s what a couple people have to say about Evergreen so far:
Someone asked me when we started working on this design. The bike that came to mind was something I built in 1990; this was my first all purpose bike – limited by some technology of the day. But there were definitely others that influenced my love of all-terrain riding. In 1991 I built a steel bike that was essentially a long and low 26″ cross bike that could fit fatter tires. The next step was in 2000 when Seven designed our first 29er. Since then it sort of accelerated; the most recent – and technically closest bike to the Evergreen is my Nella Neve all-conditions bike.
I’m excited about how the Evergreen could affect peoples’ cycling experiences.
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Today was the final day with ES Korea’s visit to Seven. Among one hundred discussion topics we reviewed Seven’s five-year product plan. Hot on the heals of Seven’s lastest Evergreen platform we’re introducing two more platforms and three new categories for Seven – that’s why it’s a five-year plan.
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The Ride Studio Cafe is hosting its annual Club Thank You ride. It’s a secret time and place. Totally new route. I can’t wait.
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It looks like Watertown is replacing the paved roads with the Macadam Method of graveling. Finally! This is my kind of town!
I couldn’t be happier. Or maybe I’m just naive.
Post title: From the book, The Burlington County Prison: Stories from the Stones. Eating rocks sounds like the best part of the day.
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Worked with our Korean partners on the 2015 Seven Cycles Sola mountain bike series this afternoon.
Just describing all the new facets of the bike platform took me a couple hours. Every element of the frame platform is new. Too many ideas to pack into one bike line. Infinite possible futures.
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