This is Fear Rother

Seven Cycles’ latest ad just hit in Rouleur Magazine.  This ad is one of my favorites – and I’ve liked a lot of our ads over the past couple years.

This ad is a bit different for Seven because it features a Seven team rider:  John Bayley, a.k.a. Fear Rother.  What is Fear Rother?  Visit Seven’s “Far Ruh-hurr” page to find out.  The page explains it better than I can.  I just love the photo.

Thanks to John Bayley for riding hard in the rain that day.  Thanks to Kirk for taking incredible shots.  Here are a few photos from the photoshoot of the photoshoot.