A busy international week at Seven Cycles. Today we met with our Japanese distributor. I believe we’ve worked with them longer than any other distributor. More than fifteen years now. Some of my best memories in the cycling industry relate to Japan.
We’re working on a number of interesting projects with them. Some large and complex; some simple. They were particularly intrigued by our Evergreen bikes.
Our primary work today regarded order process. It’s complicated to translate to a language and then back into English. So many opportunities for misinformation. The real challenge is in capturing the nuance that, to me, makes Seven what it is: truly unique for each rider. It takes a lot more effort to get this nuance when we’re working across language, across cultures, and across oceans. We have a lot of room for improvement and expedience.
Fortunately, our distributor is always up for the challenge, and then some.