Shifting into the pastMonday location:  Seven  |  8:35 am – 9:05 pm

  • Business Development:  Worked on more clinics for the Seven Winter Session today.  Focusing on open ended questions.  And separately  the idea of encouraging test rides.  Radical concepts.
  • Business Development:  Added a new person to the Honey Bikes Beekeepers.  Very exciting; this hire nearly doubles Honey’s capabilities.  Because of this I’m working on some new Honey development projects.  One exciting one is documenting a bike project and rider usage.  Another is putting together a Honey specific ride for the spring.
  • Graphic Design:  The Ride Studio Cafe Racers’ Jersey design is officially compete:  two jerseys, a skin suit, vest, jacket, arm warmers, and leg warmers.  That’s enough for a month or so.

Post title:  The Economist:  “The Nordic countries are reinventing their model of capitalism.”

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Sunday location:  Studio  |  7:45 am – 5:45 pm

China Issues Yellow Fog Alert

The fog in which I’m living, at the moment.  One night of sleep will take care of that.  On a side note, Ridley Scott called it, once again – with a bit of help from Philip K. Dick.

Photo source:  Wall Street Journal.

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Two Roads Diverged in a Yellow WoodThe Ride Studio Cafe is hosting another early spring ride!  This adventure is a bit different from anything we’ve previously conjured.  Honey Bikes is putting the route together in order to highlight tow of Honey’s most interesting bikes:  The Winterando and the All Roads.  This ride is tailored specifically for these two bikes – and that means that a lot of bikes may not be too happy on this route.

Ride:  Diverged Ride.  About 70k of pavement, gravel, dirt, and rocks.  About 35k unpaved.  Some singletrack, too.  We expect the ride to take between 3-4.5 hours

When:  Saturday, April 6 at 10:00 am

Where:  Departing from Ride Studio Cafe

Why:  Honey Ride!  All bikes welcome – with some required modifications – see below.

How:  On randonee bikes – or modified cyclocross bikes – see details below.

Honey Bikes Winterando - Ready to Ride

The ride’s name – Diverged – comes from Robert Frost’s poem The Road Not Taken.  Because on this ride, we’re taking all the roads and trails.  We’re fortunate to have bikes, rather than being on foot, so divergence is a good word.  Because this ride is a bit unusual we have a few special bike requirements.

Maybe a Bit of Ice for Good Measure

Maybe a Bit of Ice for Good Measure

Bike Requirements

  • 28c tires, minimum size.  If you don’t have 28c or wider, you’ll be riding alone after you get a flat.
  • Spare tube or two – with all the tools required to fix a flat – or two.
  • Fenders – at least a rear fender.  Because it’s likely to be wet at this time of year.
  • Basic tool kit:  Self sufficiency is the phrase of the day.  The group will wait for you if you have a mechanical – in fact we’ll even help – but you don’t want people waiting trail-side too long on a chilly morning.

If you don’t have one or more of these items, you’ll want to get them at the Ride Studio Cafe before that Saturday morning.

Honey Rides are Fun

Because Honey is hosting this ride there’ll be two special happenings – at least:

  • Honey Bikes Special Offer:  Exclusively for Diverged Ride participants, with the purchase of any Honey, through the end of April your choice of either:
    • Free Labor on a set of hand-built wheels, valued at $140
    • 50% offcustom painted fenders, valued at $175
    • Free Limited Edition“Honey Seeker” t-shirt along with a Limited Edition Honey cycling cap made in North American, valued at $120
  • Honey-Centric Pre-Ride Breakfast – on the house at the Studio starting at 9am:
    • Honey with biscuits with butter
    • Honey, bananas, and almond butter on sourdough bread
    • Honeyed Greek yogurt
    • Honeyed oatmeal
    • Honey cappuccino

Honey Bikes Winterando - Wet Lion

The Ride

This ride offers an extremely diverse set of terrain.  On the one hand, Honey has ridden the entire route on a 23c road bike and had a blast.  On the other hand, a few have ridden the route on a fully decked out cyclocross bike – knobbies and all – and felt that a mountain bike might have been nice.  So, this ride has it all, a bit of technical handling all the way to multiple kilometer stretches of paved road.  Bring your 28c+ tired bike and you will have a blast.

Rain or shine, we’ll be smiling through the entire ride.

If you’d like to join the ride, please let us know – we’ll save a biscuit for you!

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Processing Cappuccino and WordsSaturday location:  Seven  |  Studio     ||     7:45 am – 6:05 pm

  • Time marker:  First full night of sleep in nearly three weeks.
  • Project Management:  Spent some time on the Seven Winter Session for retailers this evening.  Pulling together more of the 22 clinics and some of the overview and intro work.

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Eddy looks tired to me

Eddy looks a bit tired

Friday location:  Seven     ||    8:30 am – 7:40 pm

  • Time Marker:  I’m feeling a lot like Eddy looks today.
  • Project Management:  Another piece of the Seven Winter Session:  I’m pulling together 10 randonneur bikes to put on display.  Hugely diverse in design – 10 customer bikes – 10 completely different takes on how to approach the ‘long ride’ – whether brevet, randonnee, or gravel road exportation.  I’m looking forward to seeing them all in one room.  Not trivial to pull them all together.  The folks at vps.com won’t believe it.
  • Project Management:  Been making a lot of updates to the Honey website.  It never seems to end.  All exciting.
  • Business Development:  Year end closing is just about closed.  CPA will get us packets soon.

Post title:  “A new kind of misplaced worries is likely to become more and more common. The ever-accelerating current scientific and technological revolution results in a flow of problems and opportunities that presents unprecedented cognitive and decisional challenges. Our capacity to anticipate these problems and opportunities is swamped by their number, novelty, speed of arrival, and complexity.”  –  Dan Sperber

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SRAM Pressfit 30Thursday location:  Studio  |  Seven     ||    8:05 am – 7:05 pm

  • Product Development:  Getting the SRAM Pressfit 30 bottom bracket “system” into production.  Super psyched that there’s yet another BB system to which we’ll adapt.  I do like that this system tries to fix some of the issues that can arise with a classic BB30.  It’s almost like a regular bottom bracket, without the threads.
  • Business Development:  Working on the Seven Winter Session clinics and logistics.  I’m working on some of the sales process best practices we’ve collected over the past decade – from Seven’s best retailer partners and sales systems from outside the bike industry.  Diesel Cafe and Bloc 11 are catering the Sessions breakfasts and lunches – that’s why I’m going to be at Seven’s Winter Sessions.

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Rally Indicator - I'm Tryin'

Rally Indicator – I’m Tryin’

Wednesday location:  Seven  |  7:20 am – 12:10 pm

  • Clothing Design:  Finalized the Seven Winter Session 2013 cap.  It’s custom made in North America.  It’s a nice piece and I’m hoping there will be one left over for me to have one.
  • Graphic Design:  Revising a couple of the RSC team kit details.  Skunk and I have too many ideas; we’re going to set aside some of them for next year’s design.
  • Business Development:  Seven Winter Session:  Working on my “Future” presentation.  Actually it’s more of a conversation with forty retailers.  This part of the Session is forward looking where we explore where the industry is heading in the next few years – from the perspective of suppliers, retailers, and riders.  We’re also exploring it from a regional standpoint.  It’s a complicated and important conversation that we have about an hour to discuss.  That’s plenty of time.
  • Time Marker:  My brother and sister-in-law are in town!  Translation:  No sleep for the next few days.

Post title:  Is that the answer you had in mind?

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Tuesday location:  Home  |  Seven     ||    8:35 am – 3:35 pm

Half a stripe

  • Business Development:  Year end closing is just about complete for three businesses   Jennifer M. doing 99% of the work.
  • Business Development:  Working on Seven Winter Session clinics for our retailers.  We’ve got 22 clinics we’re putting together.  Piece of cake.  Right now I’m cleaning up some thoughts I have regarding the state of the industry – that’s the first clinic we’re going to be hosting in the Winter Session.  I’m looking forward to this two day event.
  • Time Marker:  Light day for meet today; my brother and sister-in-law are in town!  Translation:  No sleep for the next few days.

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Turned to 11 - Leon's Rolhoff BikeMonday location:  Seven  |  7:35 am – 4:40 pm

  • Press:  Bicycling Magazine is about to post a bit about one of my favorite Sevens.  Stay tuned.
  • Business Development:  Working on the Seven Winter Session.  It’s coming along well.  Still too much to do but Joe and John are doing great with it.
  • Graphic Design:  Wrapping up the Ride Studio Cafe team clothing for 2013.  I’m only about a week behind on this; that might be a new record for lack of lateness – for me.
  • Time Marker:  My brother and sister-in-law are in town!  Translation:  No sleep for the next few days.

Post title:  A quote from Jon Iriberri during the International Cyclefit Symposium.

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Sunday location:  Seven  |  Studio     ||  6:10 am – 9:35 pm

The wall I hit

This is the wall I definitely hit at the end of the day.
And this wall is in Uxbridge, England.

  • Team Meeting:  2013 Ride Studio Cafe Team meeting this evening.  A great group.  We’ve got the strongest team since it’s inception.  Jay Robbins, Joy Stark, and Patria are making it happen.  Lots of Honey team bikes, too.
  • Time Marker:  Four fits today.  Kind of a lot on a busy Sunday.  Well worth it though; lots of happy people.

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