Journal: The Sharp Horns of Dilemma

June 26, 2012

in Journal Notes

Tuesday Location:  Seven     ||     7:45 am – 9:50 pm

  • Graphic Design:  The Ride Studio Cafe sign got installed today!  It looks fantastic.  Batten Brothers Sign did an amazing job – and ahead of schedule; they tweaked the design a bit – and made it better than what I originally put together.  And they were a pleasure with which to work.  Thank you Rich Batten!!!
  • Interview:  Was asked to talk about Seven Cycles and the way in which we leverage local manufacturing into global sales.  Seven international sales make up about 35% of our total work.  I’ve always enjoyed working around the world.  I’m curious to see how the interview goes.
  • Product Design:  Received interest from a company that wants to explore the commuter bike concepts I shared with New York Times Magazine a couple months ago.  Not sure where it will lead but it’s always worth talking about ways to get more people to ride more often; I’m particularly interested in urban riding.
  • Graphic Design:  Cue sheet for the Ride Studio Cafe’s upcoming 88 ride.  We’re going fairly traditional on this ride.  And the brevet style is turning into a bit more of a challenge than I thought it would be.
  • Ride Projects:  Full calendar for Ride Studio Cafe.  Mapped out the ride list through the end of the year.  We’ve got more than one big ride project a month through March.  Each one is pretty serious, and very different.  The first ride seems like a week ago.  Time moving too fast – like the title says.

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