Presentation: Seattle Bike Expo

A few months ago Zac Daab of Cascade Bicycle Studio invited me to give a talk at the Seattle Bike Expo.  I couldn’t resist a chance to visit him so I enthusiastically agreed.  Also, I haven’t spoken at the SBE in about a decade so I look forward to see how it’s evolved.

Here’s the scoop:

What:  Seattle Bike Expo talk:  Customization Beyond Fit
When:  Saturday, March 1 from 12:30-1:15pm
Where:  Seattle Bike Expo
Why:  Better Bikes! And visiting Cascade Bicycle Studio!

I’ll also be at the Cascade Bicycle Studio booth – if they let me in – for a lot of Saturday and Sunday so I hope some people stop by to say hi.

My talk will have nothing to do with bike fitting; it’ll be all about the other facets of making riding better.  It’s a conversation I have a lot so I look forward to talking about it in the expo setting.  A few of the topics will include:

• Better fit can lead to poorer performance
• True customization is obfuscated by branding
• A rider doesn’t know what a rider doesn’t know
• Improving fit is about 10% of the reason to invest in a custom bike

It’s sure to be controversial.  I hope to see lots of people there!

Thanks Cascade Bicycle Studio!