Journal: Always Learning and Often Forgetting

March 26, 2013

in Journal Notes

Gray hairTuesday Location:  Seven  |  Studio     ||     7:55 am – 9:15 pm

  • Fitting:  On one hand, fitting is simple; the tools are a bike, a rider, and fitting experience.  On the other hand fitting is extremely complicated; for example, any single joint within the body has dozens, and sometimes well over 100, influencers.  And that’s joints.  Always learning and often forgetting.
  • Consulting:  Working on a suspension project that’s challenging.  The team working on the system are from outside the industry.  Their design is definitely revolutionary.  That’s a really difficult combination – outsiders + revolutionary – to find acceptance within an industry.  So far they’re getting mixed results from the people with which I’m connecting them.

  • Perception:  I’ve been having a long conversation – multiple days in multiple ways – about selling.  Selling Sevens and what that means.  One of my favorite Seven retailers talks about how they don’t sell Sevens; people buy Sevens.  By that he means, in part, that there’s no need to “sell” someone on something that’s custom made to be whatever the person wants.  The rider is buying precisely what the rider wants so there’s nothing to sell.  This is an oversimplification but I agree with the basic concept.  Now, back to the perception conversation.  If you think you’re a rock-star and are number one, it can be a bit tricky to provide persuasive evidence that it’s not true.  If you’re the best, but the numbers don’t show it, that means that the numbers must be wrong.  Hmmm.

Post title:  Me

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