Journal: The Way We Interrogate the Tree

September 19, 2012

in Journal Notes

Wednesday location:  Seven     ||     7:40 am – 9:55 pm

  • Hiring:  Today was “hire Lily day.”  I’m psyched about this.  She’ll not be starting soon enough, but that’s okay.  This will be a great situation.  I’ve got piles of work collecting dust; I can’t wait to get back at it.  Lily is hire number four of seven.  More than 50% there – until the next time we want to grow or trade up.
  • Note:  There’s a sad joke in the bike industry:  Question:  “How do you make a million dollars in the bike industry?  Answer:  “Start with two million.”  This isn’t so much a joke as a business plan.  The joke is on those that sign up for that.  I had a meeting today wherein two bike companies that followed this strategy(?) came up.  It’s really sad.  More about this later.
  • Consulting:  Was invited to work on an electric bike project.  I’m betting that this international group is going to be one of the real deals in e-bikes.  Unfortunately, I don’t really have time to take on anymore projects this year.  I think that for my short-term sanity it would be wise to pass.  My long-term satisfaction may be another story.  I’m meeting with part of the team next week; I’ll try to be dispassionate.
  • Graphic Design:  Brochure 2013.  I realized today why I’ve been calling this the 2013 brochure.  It’s because that’s when it’ll go to print.  Bazinga.  Now that’s a joke.  No joke about the fact that the brochure is rocking forward.  Skunk is getting some great imagery.  I think we just stepped about two flights of stairs.  I’m more and more excited with every spread that we put together.
  • Time Marker:  Emails = 104.  I call this progress.

Entry title:  “The way we interrogate the tree is first culturally based –– left to right –– and the strong diagonal line tends to make us flow one way or another, but that combined effect influences the accuracy, or how we’re able to use the tree effectively.”  –

{ 0 comments… add one now }