Journal: Ride the City

August 31, 2012

in Journal Notes

Friday location:  Seven     ||     7:00 am – 9:20 pm

  • Management:  Month end for Seven Cycles.  As I mentioned yesterday, we missed our goal badly.  It’s challenging to talk about production goals sometimes.  We focus so much on each individual frameset for each individual customer.  Many times my only interests are building the best frameset for the customer, and building this latest frameset better than any that we’ve done before.  Meeting production targets sometimes gets lost in our focus on meeting craft expectations.  However, shipment expectations are super important, too.  Always a balance and a tension.  Usually good tension – although not everyone at Seven would agree with that.
  • Design:  Photo shoots for Seven Cycles 2013 brochure.  Natalia Boltukhova was behind the camera; lots of people in front of, and in the way of, the camera.  It all started with a 7am ride and ended with a 7pm beer at Seven Cycles.  She took well over 700 photos.
  • Graphic Design:  Seven Cycles has some new paint scheme designs posted.  I’ve been “helping” with a few designs and marginal input.  We’re making good steps forward on the presentation of what we offer – making it easier for customers to determine what scheme and colorways might work best.  We still have a long way to go on this process but it’s moving along well.  The painters are taking ownership of the process with Jennifer M.’s direction.
  • Brochure quote:  “The bicycle is not magical, but to me it seems pretty darn close. And as I watch the 2-wheel commuter parade on the main road, I am heartened to see that my neighbours agree.”  Another quote from one of the pieces written by a non-Seveneer.  A worthwhile read.

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