Press: Produce Locally, Sell Globally: Seven Cycles

July 9, 2012

in Business Thinking, Press

Last week a couple journalist from Resilient Communities visited Seven Cycles to talk about our strategy and philosophy of manufacturing locally and selling globally.

People are often surprised to learn that Seven sells about 35% of our bikes outside of North America.  We’re proud of this and I believe it makes us a stronger company.  We also manufacture every frame in house – whether that’s carbon, titanium, or steel.

Resilient Communities found Seven interesting for a number of reason, some of which they share in the article, including:

  • Build relationships with your customers
  • Structure your company to be resilient over the long-term
  • Avoid debt
  • Avoid holding too much inventory
  • Speed isn’t as important as survival
  • Never compete on price
  • Hire people slowly
  • Include employees in how the business works
  • Share success
  • Hire locally
  • Go global

Here are a couple quotes from the article:

Here’s a glimpse into the resilient economy of our future.  It’s a chance to get a feel for the kind of economy our kids will participate in, if we are successful at building resilient communities today.  […]  It’s a business called Seven Cycles.  The kind of place that is a joy to work at.

So, why is Seven Cycles and companies like it exciting?  It’s part of how resilient communities that produce the food, energy, and water they need locally can become prosperous as well.  I particularly like it as a way for resilient communities to interact with the global marketplace and each other as equals, rather than as a dependents or isolated targets.

Read the complete article.

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