Journal: Poshlost: Fake Emotion, Unearned Nostalgia

September 28, 2012

in Journal Notes

Friday location:  Seven  |  Studio     ||     7:15 am – 9:50 pm

  • Consult:  I worked with D.D. today on a new cycling industry product that I’ll see prototypes of within the next few weeks.  It’s an interesting project in the battery charger space.  It’s a relatively new way of approaching this challenge.  I shared thoughts on design, market, distribution, and some design parameters.  The majority of our conversation centered on distribution options.  There are only three distinct distribution systems.  All have their benefits and challenges.  I feel strongly about which will work best for his product.  More on this later.
  • Project:  Shop layout and organization at Ride Studio Cafe.  This is a big project that’s been going on for a few months.  We’ve started the second phase of the layout but I’ve been moving slowly on it.  It’ll be speeding up soon.  Looking forward to getting it going.
  • Event:  Tonight:  Ride Studio Cafe Team private party to celebrate a great season.
  • Design:  We did a speed project for a Ride Studio Cafe Racer gift.  I’m happy with how it turned out.

Post title:  All bad photos are alike, but each good photograph is good in its own way. The bad photos have found their apotheosis on social media, where everybody is a photographer and where we have to suffer through each other’s “photography” the way our forebears endured terrible recitations of poetry after dinner. Behind this dispiriting stream of empty images is what Russians call poshlost: fake emotion, unearned nostalgia. According to Nabokov, poshlost “is not only the obviously trashy but mainly the falsely important, the falsely beautiful, the falsely clever, the falsely attractive.” He knows us too well.”

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