we’ve just started Seven’s second major project bike for 2014. For me, project bikes are bikes that aren’t production items – not bikes that we’re likely to offer as part our line. Project bikes test our limits and provide me space to try bad ideas and see what happens.
This latest project we started officially this week. We have four months to pull it together. This bike is more different than anything else we’ve worked on before. The constraints are significant and so are the design opportunities. The limitations are just the hours in the day. It’s a bit challenging to add another project to the long list when Seven is not quite caught up for the year. And all signs point to Seven being busier in 2014. Regardless, basic research and design is important.
I can’t share too much right now because it’s still top secret. This is Project Towards Singularity.
Stay tuned. Or not.
Custom decals on a Seven.
Kirk working on some studio bike photos for Seven Cycles. Kirk works in socks.
“…a tweetle beetle noodle poodle bottled paddled muddled duddled fuddled wuddled fox in socks, sir!” – Dr. Seuss, Fox in Socks
Nothing better than icy cobbles, in the dark.
First mechanic task of the morning.
A bit of a magic trick: 11 mm chain snuck through a 3 mm gap.
Ever vigilant Eddie, making the rounds at Seven Cycles.
Post title: Moscow’s Metro Dogs
A busy international week at Seven Cycles. Today we met with our Japanese distributor. I believe we’ve worked with them longer than any other distributor. More than fifteen years now. Some of my best memories in the cycling industry relate to Japan.
We’re working on a number of interesting projects with them. Some large and complex; some simple. They were particularly intrigued by our Evergreen bikes.
Our primary work today regarded order process. It’s complicated to translate to a language and then back into English. So many opportunities for misinformation. The real challenge is in capturing the nuance that, to me, makes Seven what it is: truly unique for each rider. It takes a lot more effort to get this nuance when we’re working across language, across cultures, and across oceans. We have a lot of room for improvement and expedience.
Fortunately, our distributor is always up for the challenge, and then some.
At the beginning of November Seven Cycles officially launched the Evergreen line. We designed this bike platform specifically for endurance riding in all conditions: Gravel roads, goat paths, fire roads, singletrack, Class IV roads, beautiful back roads, and just about anything else you could find while on two wheels.
Here’s what a couple people have to say about Evergreen so far:
Someone asked me when we started working on this design. The bike that came to mind was something I built in 1990; this was my first all purpose bike – limited by some technology of the day. But there were definitely others that influenced my love of all-terrain riding. In 1991 I built a steel bike that was essentially a long and low 26″ cross bike that could fit fatter tires. The next step was in 2000 when Seven designed our first 29er. Since then it sort of accelerated; the most recent – and technically closest bike to the Evergreen is my Nella Neve all-conditions bike.
I’m excited about how the Evergreen could affect peoples’ cycling experiences.
Today was the final day with ES Korea’s visit to Seven. Among one hundred discussion topics we reviewed Seven’s five-year product plan. Hot on the heals of Seven’s lastest Evergreen platform we’re introducing two more platforms and three new categories for Seven – that’s why it’s a five-year plan.