We’re wrapping up the first week of Trainer Games at Ride Headquarters.  It’s been a lot of fun; maybe the most fun you can have on an indoor trainer?

Trainer Games are basically a drinking game for indoor trainers — but instead of drinking, we do intervals.

I was a bit hesitant when we were first developing the game system.  However, after a month of so of private trials, the first week of public Games has been great, with really good positive feedback.  It’s really the only way to get me to ride my bike indoors.  I’m looking forward to the next Game — tomorrow at 9:00 am.

Recent updates include:

  • I’ve tuned the intervals so they’re not quite so intense for January.  Shorter, lower intensity.  So far there have been so many “markers” that we’ve been doing way too many intervals.  It’s not a bad thing but it’s a lot for January base training month.

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Well that was fast.

Seven Cycles celebrates its 20th anniversary today.

I’ve never been one for nostalgia; I’ve only saved one bike — out of dozens — over my 37 years in the bike industry.  I don’t look back very often — except for forensic reasons of business improvement (what a tool).  Anyway, Jennifer or John reminded me a few days ago that Seven’s anniversary was coming up.

Rob V. avoiding work at Seven’s first home in January 1997

In celebration, I want to thank those that made this incredible journey possible.  Also in celebration, Seven is likely to have an anniversary project or two happening — details to follow.

All I want to do is to thank all the people that have made Seven Cycles possible:

  • First, the team that jumped off the cliff with me 20 years ago:  Jennifer Miller, Matt O’Keefe, and Lisa Rodier.  I’m lucky enough that Jennifer and Matt still work with me.  Lisa, while she moved on to smarter endeavors, is still with us in spirit.
  • The group of 20-year employees with which I still get to work every day:  Tim Delaney, Skip Brown, Mike Salvatore, Kirk Tegelaar, and of course, Jennifer and Matt O.  Interestingly, all of these people I have worked with for well over 20 years — we all worked together at Merlin Metalworks.  Most of these people have 25+ years together.
  • A special shout out to Stef Adams who nearly makes the 20-year group; she’ll be there soon.

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Once again Ride Studio Cafe is hosting a Julie Wright Bingo party during her race at Cyclocross Nationals this Sunday, 8 January 2017 at 1:15 pm EST.  Julie is a local phenom that is an inspiration to many at the Studio.

RSC is starting the festivities at 1:00 pm.  They’ll start streaming the race at 1:15 pm, so show up early, get a cortado on the house — Julie’s favorite drink — find a seat, grab a bingo card, get your pen ready and go for Julie Bingo before her race is over.

There’s only one Julie Bingo winner, and that person gets a choice of one of the new winter or summer caps from Ride Studio Cafe.  So, don’t screw around and miss any of the callouts.

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Trainer Games at Ride Headquarters has begun!  I have proof with the official TG Punch Card.

I’m two Games into a total of 38.  That’s a lot of Games.

You can get your punch card, too, if you join us for some of the Games.  Running now through the end of March.

  • Tuesday evenings at 6:30 pm
  • Thursday evenings at 6:30 pm
  • Sunday mornings at 9:00 am

Prizes include:

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Ride Studio Cafe‘s newest winter cap is now available — and available online for the first time!

For some reason, I like designing cycling caps.  I think this is about the 20th.  Here are a few of the highlights of this cap:

A good winter riding cap is one of the most important clothing items.  Here are a few of the highlights of this cap:

  • Ideal for temperatures from -5 to +50 degrees.  The versatile design, described below, allows for this wide temperature management range.
  • This is a limited edition design; when they’re gone, they’re gone.  It’s my favorite RSC winter cap yet.
  • The main part of the cap is a fantastic wool that’s thin enough to fit under your helmet, but think enough to keep your brain warm, well into the single digits.
  • The wool keeps you warm even if it gets wet.

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Trainer Games begin this Tuesday evening at 6:30 at Ride Headquarters!

The Games is a new project Patria and I have developed for Ride Headquarters.  The simplest way to describe it is that it’s like a drinking game for indoor trainer riding — without the alcohol.  We’re watching cyclocross races while we do a large range of intervals; we’ve got a lot of markers planned within each race that indicate when each interval begins, the intensity of each, and the duration of each.

To find out more, you’ll have to join us for the rides.  Here’s the schedule from Tuesday, January 2 through Thursday, March 30:

  • Tuesday evenings at 6:30 pm
  • Thursday evenings at 6:30 pm
  • Sunday mornings at 9:00 am

Each session lasts for about 90 minutes.  Bring your bike, trainer, a towel, and a sense of humor-adventure.  We think it’ll be the funnest punishing trainer ride you can join.

Each session is free so they’re likely to fill up so please pre-register.  We hope to see you there!


Out with Ride Studio Cafe.  Getting the winter started off right.


For the holiday season, Ride Studio Cafe worked with rouler Henry van den Broek to host a ride series — Holiday Rides with Henry — regardless of weather or climate.  It wasn’t an easy task — getting out for five days in any conditions.  The Snowflake Century Ride was a good example of harsh winter climate on a 100+ mile ride.  Regardless, Henry hung in there for all the rides and was a pro, as always.

In honor of Henry leading the series, I got to design a Special Edition t-shirt to memorialize the adventure — and to embarrass him a bit.

RSC is offering the shirt at cost — just covering the cost of the shirt and printing.  I’m covering the cost of design, supplier management, and any of the other behind the scenes work.  If there are any dollars left after paying for printing and t-shirt cost, RSC is donating the money to a local cycling advocacy group, to be determined once all the orders are in.

There are still a few shirts left so place your order now!

I don’t usually post behind the scenes design work but since we put this design together so quickly, here are few photos of the design process.  I worked with Kirk T. to execute the final logo with InDesign based on sketches I provided and numerous conversations we had.

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On January 1, 2017, Ride Headquarters begins is first ride series of the year.  We’re starting off strong with this project:  The Burning Snowflake Series.

The Buring Snowflake is a series of eight rides throughout the next few months.  The purpose is to get riders in the southern Massachusetts area to ride year round — regardless of weather conditions and temperature.  We’re riding in 2 feet of snow.  We’re riding in sub-zero temperatures.  Climate has no impact on the joy of riding.  Dress right, mount the right tires, and join Ride HQ for an amazing winter of riding.  It’s starting off to be an amazing year.

Here’s the list of dates for each ride and what type or ride it’ll be:

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For Ride Headquarters’ grand opening on Sunday, August 21, in conjunction with great rides and supplier visits, Ride HQ is having a raffle and silent auction.  RHQ is raising money for local trail conservation and road advocacy groups.  Ride Headquarters is matching your donations dollar for dollar!  Partner with Ride HQ support and protect our riding resources.

The three groups RHQ is equally dividing donated funds to are:

Ride HQ Raffle Tickets Grand Opening - photo - Rob Vandermark

Ride HQ Raffle

Tickets are $5; each ticket enters you to win one of the following really valuable prizes — no filler:

  • Honey Bikes – A voucher for $350 worth of component upgrades!
  • HotShot – Two winners will each receive a HOTSHOT prize pack that includes a 12-pack of product, a HOTSHOT hat, a HOTSHOT journal, and some HOTSHOT squeeze bottles.
  • Mavic – Mavic is offering their top-of-the line Cosmic Ultimate II shoes, a $400 value! This shoe isn’t yet available, winner will get the first pair available in yellow, winner has choice of size.
  • Porto – $100 Gift Certificate for a fine meal and experience at Porto, a new restaurant that’s just opened in Back Bay. The owners of Porto have been supporters of ours for years.
  • Search and State – Three winners will receive one of the following: an S1-J Riding Jacket, winner has choice of sex, color, and size; a full Search and State kit: S1-A Jersey and Bibs, winner has choice of sex, colors, and size; an SAS Hoodie too! Total value of these three packages is $815.
  • Seven Cycles – A voucher for $400 worth of upgrades on a Seven bicycle!
  • Velocio apparel – RECON Hardshell Jacket for men or women; the winner selects desired sex, size and color! – A $395 value!

Ride HQ Private Auction

The private auction is for four Red Sox tickets!  The tickets are Row A1, which is right behind home plate and visible on TV. They come with a valet parking pass. The game is Sept. 18 against the New York Yankees, with both teams in the pennant race as of this writing. This is an ~$800 value! Proceeds of this silent auction go to MassBike who does very important advocacy and policy work for cyclists.

We hope to see you at the Opening and we hope you win something awesome!